The material of the packaging influences buying behavior
19 Jul
The growing concern for the environment has generated certain changes in user behavior during the purchase process. Being clear for the election of a product the packaging and the waste that this generates.
The recent study published by the Carton Manufacturers Association Ondulé de France reveals that corrugated cardboard is preferred by consumers over other materials such as plastic or aluminum. The publication, sponsored by Négosciences, a consultancy...