Today, March 8th, we celebrate the International Women’s day (although every day should be a women’s day!). On this day we celebrate how far we have managed to get towards gaining recognition and equality in society, a goal we continue to pursue.
To celebrate a day like today, we have met a very inspiring woman: Gemma Fillol. We want to recall this little interview we did with her. She is the founder of Extraordinaria, from which she helps and guides women who want to begin a business venture.
5Q’s Selfpackaging with Gemma Fillol:
Selfpackaging: Gemma… what would you say defines “Extraordinaria”?
Gemma Fillol: Extraordinaria is a community of female entrepreneurs who want to make a living of their talents. In 2018 we are holding 4 events to train, inspire and empower. Although if it’s something extraordinary you want… how about your boxes!
S.P: Thanks! And speaking of our boxes… What prompted you to focus on packaging at your events?
G.F.: Well, these days the form and the content are just as important, which is why for any brand, company image and a good packaging can make a difference.
S.P: What is your perfect packaging like?
G.F: Packaging is perfect when it completes the brand, when it elevates it. I like to say that the perfect packaging engages your customer on an emotional level.
S.P: What do you like best about Selfpackaging?
G.F: Honestly, the fact that you make the complicated easy. These days it is very hard to find a partner who offers such simple solutions: you order boxes today and you have them tomorrow… And with delightful personal service.
S.P: Last of all. Can you show us what you do with our boxes?
G.F: Yes, of course. I use them to deliver either content or merchandising. I like them because I can customise them for different projects. It’s very easy and always helps me to create what I call the Wow effect. That emotional impact that is totally aligned with your brand.
S.P: How cool! Gemma, thank you very much for sharing your time with us!
G: Thank you!
If you are an entrepreneur woman like Gemma… Don’t hesitate to share your project with Selfpackaging. We love surrounding ourselves with inspiring projects that help empower women! You can contact us using this form.
Happy International Women’s Day!