Promotional gifts, a Christmas must-have

“Christmas begins in summer”, this is one of the most repeated phrases in the packaging industry. Even so, few people are far-sighted enough to start planning the Christmas campaign from the beach.

We have some articles where we tell you about the advantages of carrying out the Christmas campaign in time, the benefits of establishing a cross-cutting strategy in all communications, etc.

This is the most effective way to carry out a successful campaign combining several marketing strategies that follow the same corporate line. Promotional gifts can be one more action within the campaign. Take a look at the packaging we have for your promotional gifts.

What are promotional gifts?

Promotional gifts are gifts that brands or companies give to their customers for free. Depending on the occasion, the gift will be for one reason or another.

• Customers who have previously purchased or contracted your services
• Large customers who regularly order from your store
• Potential customers that you want to build customer loyalty, at fairs, events, etc.

In a society that increasingly bets on consuming everything in an online business, and our advertising is also online, promotional gifts are a physical experience where the customer gets closer to the product. The customer has the opportunity to touch and see the product up close; quality, design…

We should never forget that gifts are always welcome, few people will be offended by receiving them. In fact, they will love the idea of receiving a free item. 

Why it is important to offer promotional gifts during the holiday season

From November to February is the time of the year with more sales and turnover, it is important to take advantage of this time to multiply your sales. Your customers are in the mood and predisposition to buy, you have to take advantage of this attitude to get more profitability. Many companies offer promotional gifts during these dates as a “reward” to their best clients, future clients, etc.

It is important to analyze your customer’s profile in order to shape the product (or service) to be sent to them according to their tastes and needs. In our case, if a customer buys a shipping box, we send her extra units as a “promotional gift” in case she has a problem with the assembly and we include some candy as a thank you for the purchase. 

A small detail that customers always appreciate!

Tips for creating the best promotional gifts

Here are some tips for you to succeed with your customers and make the best promotional gifts. Do you think it’s easy? Keep reading.

• Customers are not very demanding, being free, their level of satisfaction goes up and their level of demand goes down. Almost any “gift” will be gratefully received, and will create a positive memory of your brand or company.
• Sustainability is an increasingly important value for most customers, keep it in mind when designing a gift that generates the least impact on the planet.
• Packaging that allows the customer to experience an incredible unboxing experience. 
• Personalize gifts for your customers. We know that it may be a little more outlay, but surely it is worth it. A personalized gift is always a plus, your client will be doubly satisfied if they receive a gift with their name or logo.

New trends: eco-friendly promotional gifts

Society is changing, it is important to know the changes in the way our customers consume in order to understand what they would like to receive.

Opt for sustainable and environmentally friendly gifts. Pack orders using the necessary packaging, not wasting.

Customers increasingly value more minimal packaging, which pollutes less and is less wasteful. Many companies contact us looking for solutions that help them save money. If you also want to make a more eco and sustainable packaging do not hesitate to contact our team, they will help you find the perfect solution for your business.

Write down the most important dates to give gifts to your customers

After the summer is the best time to start planning the promotional gifts of the year, there are mandatory dates to write down in the calendar.

Mark important dates in red on your calendar:

• Halloween: October 31
• Black Friday: November 25
• Cyber Monday: November 28
• Christmas: December 25
• Three Kings Day: January 6
• Start of sales: January 7 until March

We have reviewed the promotional gifts, the most important dates of the year and now, we recommend you how to protect them with the best packaging.

If you need the best packaging for your business, as experts in the sector, we recommend you to start thinking about it in September. We are clear that packaging is an important and decisive factor when it comes to creating a good souvenir.

Tips to create the best packaging

1. That the measurements are perfect to protect the product during shipment.
2. That it is manufactured with good quality materials and are respectful with the environment. We leave you a link to see the origin of our materials.
3. That they are personalized. Personalization is a very important element when it comes to creating synergies with your customers. Printing a logo will give another presence to your packaging.
4. Take care of the aesthetics, make your packaging visually attractive, it will win you points with your customers.

Now that you have all the necessary ideas to think about your promotional gift, get down to work and think about what you can give to your customers. Do not miss these dates and take the opportunity to reward all your customers who are there every day.