Content
In many cases, packaging ends up being a marketing strategy to promote products or create brand experiences through their boxes, wrapping or labelling. This is why brands are more and more interested in creating Welcome Packs. Welcome packaging, to present the product, packaging for sales, etc. Today we want to show you the importance and possible kinds of Welcome Packs and, of course, how to make a Welcome Pack.
What is a Welcome Pack?
A Welcome Pack has different meanings depending on the goal you want to achieve. If it is directed to brands and products it is defined as marketing material with adherence, enhancement and making the product known as goals. If it is directed at an employee, it can be defined as a reception pack that includes tools and important information and is given to the employee when they become a part of the company. The goals is for the employee to feel part of the company from the very first day. And now, creating a Welcome Pack for influencers and bloggers is on the rise. Not only do they get the product, the aim is to create experiences and stories around the brand.
One of the main goals of a Welcome Pack is to cause an impact. If you do a good job, making your Welcome Pack strategy match the values and interests of your client or ideal use, it will cause an impact, both through the product or service and the experience that goes with it. They will remember you and, most importantly, recommend you and share immediately.
This is why knowing how to make a Welcome Pack to surprise, cause a reaction, interaction or emotion is so important.
But the most important thing you need to think about before deciding how to make a Welcome Pack is the goal you want to achieve. You might be looking to create a direct marketing action; an action at the point of sale; a product launch; create brand ambassadors; a corporate pack or looking to create loyalty.
Whatever the goal, with a Welcome Pack: the container can become more important than the content.
So let’s learn more about this conceptual packaging.
Types and ideas on How to make a Welcome Pack
1. How to make a Welcome Pack for Direct Marketing
Are you looking to create immediate and directed contact with the target client (a segmented target)? Create your Welcome Pack to promote your product, service or idea.
This Welcome Pack was created for senior executives, as an invitation to an event in series of luxury hotels.
2. How to make a Welcome Pack for a Product Launch
Are you thinking of launching your product? Your packaging will become the way in which the world will find out about you for the first time and be dazzled (or not) by the design before their eyes. Create a packaging so people fall in love with the outside first, and then the inside.
Our WelcomePack was created for the launch of a new Armand Basi perfume.
This other Welcome Pack was created for a new model of Sköda car, the Yeti. Attractive packaging that will create an impression with the Yeti’s white hair and, inside, materials like earth, water and grass that indicated the new model was an SUV.
3. How to make a Welcome Pack for PR
Do you want to surprise the media with unique and original packaging? A must for journalists and the media to get to see the product for the first time and talk about the experience or pass on the message.
A Welcome Pack created for the watch brand Seiko, addressed to the press.
4. How to make a Welcome Pack for the Sales Point
Every day we face all those products piles up on shelves that want to grab our attention through their packaging. Some manage to do it, others remain unnoticed.
A Welcome Pack designed for the point of sale, for a Flor de Esgueva cheese. A packaging that conveys the care that goes into manufacturing the cheese, its flavour, the textures… Attractive packaging that adds security to the products.
5. How to make a Welcome Pack for Brand Ambassadors
Are you looking for packaging addressed at influencers and brand ambassadors? Ideal as a direct and clear way of conveying the message of the new product to the target audience.
At Selfpackaging we wanted to surprise our collaborators on Sant Jordi. This packaging included everything they needed to plant a rose. Lots of love, originality and care for detail.
6. How to make a Welcome Pack to create Adherence
Are you looking to create Adherence? The perfect example of how to make a Welcome Pack of this kind is the one we created for Sepai beauty products. Packaging that showed a range of lotions the brand has to offer. A sampler to create adherence and recommendations.
7. How to create a Welcome Pack for Human Resources
Do you want a little something for a new employee? Do you want them to feel welcome? Create a corporate Welcome Pack, also known as a welcome plan, to help new employees adapt and feel welcome, with an immediate impact on the person’s satisfaction as well as improving the internal and external image of the company.
SelfPackaging created a Welcome Pack with the motto “Welcome to the Jungle”, conveying the brand image and giving them “the essentials” to begin work with a smile.
As we have seen, welcome packs are completely customisable and have different goals. They all want to create an impact and improve the brand image.
Originality is very important in these kinds of packaging, as well as their presentation, so the goals you want to achieve are successfully reached.
We have seen different ideas on How to make a Welcome Pack, so we now have a question for you:
What do you think is more important, the outside or the inside? The container or the content?