Tips to personalise your logo printed cardboard boxes !

 

Customising your cardboard boxes with a printed logo can be the perfect answer to strengthening your brand identity and standing out in an increasingly competitive market. Not only does it make your brand instantly recognisable, but it also adds a touch of professionalism and personalisation to your products. In this article, we explain a series of tips to help you personalise your cardboard boxes with a printed logo, so you can captivate your customers from the first visual contact.

 

 

My logo printed on my product packaging? THE BEST IDEA!

 

Packaging is the first impression customers have of a product and by printing the brand logo on cartons, an instant connection is created between the product and the company’s identity. The printed logo on the packaging not only increases brand visibility, but also creates recognition and builds consumer confidence. In addition, customised packaging with the right logo creates a unique and memorable unboxing experience!

 

 

 

Even so, here are 5 reasons why printing your boxes is the best idea!

 

If you are looking to start an online business, you will probably be in contact with your packaging all the time. When a business first starts up, it usually comes in neutral packaging: plain cardboard with no personalisation whatsoever. But as the business becomes established, customised packaging is usually recommended. Do you know why? Today we’ll give you 5 compelling reasons to print or personalise your cardboard boxes and make a difference to your business.

 

1 – As a branding campaign.

 

Printing with your logo or customising a cardboard box are great ways to use packaging as a branding medium. Just as you use your logo or badge on all your documents, letters, email signatures and many other applications, use it on your packaging as well. Through this, you can increase brand awareness, visibility and ultimately gain people’s attention.

 

2 – Convey specific information.

 

Personalising the cardboard box allows you to include in it the specific information you want to convey to the customer or carrier. For example, if you want to add a thank you message to your customers, write your slogan or transmit a funny phrase inside the box, the best way to do it is to print it on the box. On the other hand, if you want to convey to the carrier that this package is especially fragile or needs some care, you can personalise your box by sticking stickers and labels that indicate this.

 

3 – As a brand identifier.

 

A good reason to print or personalise your cardboard boxes is that the brand will always be recognisable. This is useful for customers, who will know who the sender is as soon as they receive their order. But it is also good for the carrier, because knowing who the customer is, they will know better what to do with that package. A typical example is Amazon. You can find out who sent it at a glance. This has many implications for the whole logistics chain.

 

4 – Give your packaging some personality.

 

Imagine your brand has a very specific personality. It’s young and rebellious… Or it has a distinctly artisanal personality. Or a vintage brand with a romantic touch. If you print and personalise your cardboard boxes, you can communicate your brand’s personality from the packaging itself. You can do this through printing and the use of accessories and accessories that match your brand personality. This way, you can communicate your brand image from the packaging itself without waiting for customers to open the box.

 

5 – Improving the display and unpacking experience.

 

A final reason to print and personalise a cardboard box is that, through it, you can improve the overall presentation of your product, as well as the unpacking or unboxing experience of your customer. We all know that in e-commerce, the shopping experience does not end with the payment in the online shop, but when the customer receives and opens the order. That is why it is important to take care of the last moment, and the best way to do this is through packaging. Using personalised packaging to convey some emotion to customers through exterior or interior customisation will always help to improve their shopping experience.

Here are 5 reasons why we print and personalise your cardboard boxes. Have we convinced you yet? If your business is deciding whether or not to personalise your boxes, don’t hesitate to consider whether you can give your packaging a unique style and make an impact.

 

 

Which logo design is right for my packaging?

 

Personalising your cardboard boxes with a printed logo is a great way to promote your brand and give your shipments a unique touch. Here are a few tips on how to customise your cardboard boxes:

 

• Design an attractive logo: The first step in customising your cardboard boxes is to create a logo that effectively represents your brand. Make sure it is attractive, legible and consistent with your company’s visual identity.

 

 

• Choose the right size and type of box: Before printing your logo on the cartons, make sure you choose the right size and type of box for your products. The boxes should be large enough to accommodate the products securely and protect them during shipping.

 

 

• Colour selection and printing style: Choose colours that best represent your brand and make sure the printing style highlights the logo effectively. You can opt for full colour, black and white or shades of grey, depending on your preferences and budget.

 

 

• Position the logo strategically: Decide where you want to place the logo on the box. You can choose to print it on the lid of the box, on one of the sides or even on both. Make sure the logo is large enough to be visible, but not so large as to overwhelm the overall design of the box.

 

 

• Add additional information: In addition to the logo, consider including additional information on the box, such as your company name, slogan, website address or social media. This will help strengthen your brand presence and provide important information to your customers.

 

 

• Print quality and materials: Make sure you use a reliable printing service that offers high print quality. The resolution and sharpness of the logo on the cartons are important to make a good impression on your customers. In addition, use good quality cardboard boxes that are durable and sturdy to protect your products during shipping.

 

 

• Consistency in your branding: Maintain consistency in the design of your logo-printed cartons and other branding materials. Use the same colours, fonts and visual elements in all your promotional materials to create a strong and recognisable brand image.

 

 

Remember that customising your logo printed cardboard boxes not only provides a more professional experience for your customers, but can also be an effective way to promote your brand. Follow these tips and you’ll be on your way to creating customised, eye-catching packaging.

As you now know, your logo design plays a key role in conveying the essence and values of your brand. It is the visual representation of your business and acts as a recognisable symbol for your customers. So, to summarise, to make sure your logo is effective when printed on your cartons, REMEMBER! always consider the following aspects:

 

• Simplicity and memorability: A simple, easy-to-remember logo is more impactful and sticks in the minds of your customers. Avoid excessive complexity and look for a clean and clear design…
• Relevance to your business: Your logo should reflect your brand’s personality and values….
• Coherent colours and shapes: The choice of colours and shapes in your logo is crucial. The shapes used should be consistent with the message you want to convey.
• Legibility and adaptability: Make sure your logo is legible even at small sizes. Also, consider how the logo will look on different sizes of cartons. It is important that it remains recognisable and consistent across all formats…

 

By keeping the design simple, relevant and consistent, your logo will be more effective when printed on your cartons, creating a strong and memorable brand image for your customers.

 

 

Tips for optimising the positioning of your logo on your packaging

 

Logo positioning on product packaging is an important part of a brand’s marketing strategy. Here are some tips on how to optimise the positioning of your logo on your packaging:

 

• Appropriate size: Make sure the size of the logo is appropriate for the packaging. It should be large enough to be visible and recognisable, but not so large as to overwhelm the overall packaging design.
• Prominent placement: Place the logo in a prominent location on the packaging. Common locations are usually at the top front or in the centre. This allows the logo to be the first thing consumers see when they look at the product.
• Contrast and visibility: Choose colours and tones that contrast with the background of the packaging to make the logo stand out. If the background is dark, consider using light colours for the logo, and vice versa. Also, make sure the logo is easily readable and recognisable from a distance.
• Brand consistency: Be consistent with your brand’s visual identity. The design and colours of the logo should be in line with the overall brand image. This helps strengthen brand recognition and emotional connection with consumers.
• Enough space: Leave enough space around the logo so that it can breathe and stand out. Avoid placing graphic elements or text too close to the logo, as this may hinder its visibility and legibility.
• Adaptability: Consider the adaptability of the logo to different packaging sizes and formats. The design should work on both small and large packaging, without losing its visual impact.
• Testing and feedback: Test different positioning options and ask for feedback from others. Ask for feedback on the visibility and impact of the logo on the packaging. This will help you make informed decisions and optimise your positioning.

 

However, for example, you can also choose to position the logo to the right or to the left, depending on the design and structure of the packaging. This can be useful if you want to create a visual flow or if you have other graphic elements that require space in the centre of the packaging. Make sure that the logo is well aligned with the other elements and remains easily visible.

Proper positioning of the logo on the packaging is essential to create a strong and recognisable brand identity. Follow these basic rules, consider colours and spacing, and avoid common mistakes to achieve effective positioning. Whether you opt for left, right or centre positioning, make sure the logo is visible, legible and in harmony with the overall packaging design.

 

 

Common mistakes in the positioning of logos on packaging:

 

When designing product packaging and brand logo placement, it is important to avoid certain common mistakes that can negatively affect appearance and legibility. Here are some common packaging logo positioning mistakes to be aware of:

Hidden logo: Avoid hiding the logo in less visible areas of the packaging. Remember that the goal is for consumers to quickly identify your brand, so the logo should be clearly visible.

Visual overload: Avoid cluttering the packaging with too many graphic elements that compete with the logo. Keep the design clean and focused on the logo as the central element.

Misalignment: Pay attention to the precise alignment of the logo. Misalignment can give a sloppy or unprofessional impression.

Remember that the main objective of logo positioning on packaging is to capture the consumer’s attention and create a connection with your brand. A careful and strategic design can make a difference in the perception and recognition of your product in the market. Pay attention to the print design of your packaging and surprise your customers with a unique shopping experience!