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Packaging blog for brands

How to customize our boxes with your own design: SelfPackaging Tutorial
12 Mar
Packaging is a fundamental part of any brand’s identity. A well-designed box not only protects the product, but also conveys professionalism, reinforces brand image, and improves the customer experience. At Selfpackaging, we want to make it easy for you. That’s why we have a special section on our website where you can create customizable packaging thanks to our online editor, an intuitive tool that allows you to visualize the result in real time. In addition, you can...
Easter Boxes and Decorations for Stores: Top 3 Must-Haves for 2026
5 Mar
Easter is one of the most important times of the year for bakeries, chocolate shops, gift stores, and businesses looking to offer products with a careful and attractive presentation. During this season, customers don’t just buy chocolate eggs or “monas”; they buy complete experiences: gifts that convey excitement and special moments. Having professional Easter packaging and decorative elements for shop windows and stores is key to standing out from the competition and...
The importance of packaging in cosmetics: design, experience, and sustainability
16 Feb
Cosmetic packaging is much more than just a wrapper: it is the first impression a customer has of your product. From shape and color to materials and finishes, every detail communicates the quality and positioning of your brand. That is why a good box design can make the difference between a product that goes unnoticed and one that becomes an object of desire. — Packaging design specialist at Selfpackaging: “Packaging is the first point of emotional contact between a...
Color Theory: The Ultimate Guide for Packaging and Branding
10 Feb
Color theory is not just art; it is a science of sales. At Selfpackaging, where we print thousands of custom boxes every year, we know that color is your brand's silent ambassador. Did you know that, according to studies by the Institute for Color Research, people make a subconscious judgment about a product within the first 90 seconds of seeing it? Between 62% and 90% of that assessment is based on color alone. This guide is not just a theoretical lesson. It is a...
Luxury packaging: what defines premium packaging
21 Jul
In a market where consumers seek memorable experiences and personalization, the luxury packaging the packaging premium has emerged as an essential element for brands that want to stand out. Beyond its practical function, this type of packaging becomes a statement of style, quality and exclusivity. But what makes it really special?   In this article, we will explain what defines premium packaging, the characteristics that differentiate it and how it has become a...