Packaging & Custom Boxes Blog

Color Theory: The Ultimate Guide for Packaging and Branding

Color theory is not just art; it is a science of sales. At Selfpackaging, where we print thousands of custom boxes every year, we know that color is your brand's silent ambassador. Did you know that, according to studies by the Institute for Color Research, people make a subconscious judgment about a product within the first 90 seconds of seeing it? Between 62% and 90% of that assessment is based on color alone. This guide is not just a theoretical lesson. It is a...

21 Jul

In a market where consumers seek memorable experiences and personalization, the luxury packaging the packaging premium has emerged as an essential element for brands that want to stand out. Beyond its practical function, this type of packaging becomes a statement of style, quality and exclusivity. But what makes it really special? In this article, we will explain what defines premium packaging, the characteristics that differentiate it and how it has become a...

29 Jul

The packaging production process is a fascinating mix of creativity, engineering and precision. Each container we find on the market has gone through a series of crucial stages before reaching our hands. In this blog, we will explore each of these steps, from idea conception to final production, highlighting the importance of each phase in the success of the product. We can indicate that in Selfpackaging the total process usually takes 30 working days, depending on...

12 Jul

Color theory is a fascinating field that studies how colors interact with each other, how they combine, and how they influence our emotions and perceptions. This theory is essential in various disciplines, including art, design, psychology and marketing. Understanding the fundamentals of color theory can help you create impactful visual works and effective messages. In this article, we will explore in depth the fundamental aspects of color theory, its history,...

27 Jun

Christmas is a magical time full of traditions and surprises, and advent calendars are one of the most special. Featuring a little surprise for each day of December through Christmas Eve, these calendars have become a popular way to add excitement and anticipation to our favorite time of year. In the world of packaging, advent calendars represent a unique opportunity to offer consumers a memorable and personalized experience. The advent calendar is not just a...