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Packaging blog for brands

Easter Boxes and Decorations for Stores: Top 3 Must-Haves for 2026
5 Mar
Easter is one of the most important times of the year for bakeries, chocolate shops, gift stores, and businesses looking to offer products with a careful and attractive presentation. During this season, customers don’t just buy chocolate eggs or “monas”; they buy complete experiences: gifts that convey excitement and special moments. Having professional Easter packaging and decorative elements for shop windows and stores is key to standing out from the competition and...
The importance of packaging in cosmetics: design, experience, and sustainability
16 Feb
Cosmetic packaging is much more than just a wrapper: it is the first impression a customer has of your product. From shape and color to materials and finishes, every detail communicates the quality and positioning of your brand. That is why a good box design can make the difference between a product that goes unnoticed and one that becomes an object of desire. — Packaging design specialist at Selfpackaging: “Packaging is the first point of emotional contact between a...
Color Theory: The Ultimate Guide for Packaging and Branding
10 Feb
Color theory is not just art; it is a science of sales. At Selfpackaging, where we print thousands of custom boxes every year, we know that color is your brand's silent ambassador. Did you know that, according to studies by the Institute for Color Research, people make a subconscious judgment about a product within the first 90 seconds of seeing it? Between 62% and 90% of that assessment is based on color alone. This guide is not just a theoretical lesson. It is a...
Luxury packaging: what defines premium packaging
21 Jul
In a market where consumers seek memorable experiences and personalization, the luxury packaging the packaging premium has emerged as an essential element for brands that want to stand out. Beyond its practical function, this type of packaging becomes a statement of style, quality and exclusivity. But what makes it really special?   In this article, we will explain what defines premium packaging, the characteristics that differentiate it and how it has become a...
The Packaging production process: from idea to reality
29 Jul
  The packaging production process is a fascinating mix of creativity, engineering and precision. Each container we find on the market has gone through a series of crucial stages before reaching our hands. In this blog, we will explore each of these steps, from idea conception to final production, highlighting the importance of each phase in the success of the product. We can indicate that in Selfpackaging the total process usually takes 30 working days, depending on...