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We are sure that by the time you finish reading this article, you will be an expert on unboxing: what it is, what it is for, and how it will help you to take your brand to infinity and beyond (And if not, at least try).
We will help you to have a clear idea about this new trend and how to create a unique shopping experience, through accessories and details that you can include in your shipping box. Users love it, and the reach it’s getting is truly amazing.
But, let us start from the beginning.
What does UNBOXING mean?
Basically unboxing is documenting through photographs or videos the moment of opening a package that arrives at home, which contains a certain product.
The videos do not usually have a fleeting duration, but the experience lasts several minutes so that the viewer stops to observe every detail of the moment: the external packaging, the quality of the materials and design of the box, interior protectors, and the products that start appearing in the heart of the package.
And it seems that it is not strange to spend time enjoying this type of video, apparently it is relaxing, fun and a really productive brand strategy.
How can I make unboxing a memorable experience?
Trusting Selfpackaging and their advice on infallible accessories to leave everyone who receives their purchase with their mouths open! And which are they?
Well, we have them ALL.
Box accessories that protect your products
Paper shavings. Paper shavings are the perfect addition to shipping boxes. The product arrives in perfect condition and very well presented at its destination!
Honeycomb packaging sleeve. Perfect for protecting wine bottles, glass jars and any other delicate product that needs extra protection.
Kraft packing tape. What better way to keep your shipments aesthetically pleasing than this plastic-free, yet strong enough to resist water and dust!
Box accessories that customize your products
There is nothing more convenient than having the tissue paper already personalized. It gives a unique touch to your shipments, as it looks much more professional and neat.
With this transparent label with a “Thank you” written on it, you add not only extra security to the shipment, but also a unique touch to the packaging. By adding this simple label to the closure of the box, you will show your customer how much you take care of the small details.
Stickers and labels with your logo
Creating custom stickers to decorate your business packaging, provides that brand positioning that is so important these days. Designing your own labels can provide a different and unique experience.
Box accessories to decorate
Bows, decorative ribbons and accessories
Very useful resource to give an elegant, romantic or original touch depending on the gift ribbon chosen. Great for important sales moments such as Christmas, Valentine’s Day or special promotions.
The final result? A unique and special unboxing!
Some tips for recording the unboxing
The English term “unboxing” comes from the conjugation “unbox” and the gerund “ing”, which means that the verb is performed at that moment. Therefore an unboxing video is described as the action of unpacking the product at this instant, recording this action with a camera.
We can help you identify the 3 steps that are super important in this type of video.
The three steps to record a perfect unboxing video.
- The just before, when it is delivered to us. If everything has arrived correctly and without bumps, breaks or damage to the packaging. Here you can also appreciate the details printed on the box itself, its colors or the originality of the packaging.
- The during, at that moment, the surprise moment! Where the customer gives importance to the inside, not only showing the product received, but all the complements that wrap it: labels, tissue paper, nice details that are not expected! The more the product is presented the better, the more time will be given to this step and the more notoriety will be generated by the brand itself.
- After. It is the moment to assemble the article, try it on, use it in the kitchen, etc… This step is just as fundamental as the previous one, since a good packaging will generate a certain “friendship” and good relationship from the first moment with the brand and its product, it is love at first sight, the value of the inside as well as the outside.
These videos are usually uploaded to social networks, where they will influence millions of people, promoting not only excellent packaging but also an unbeatable product.
Unboxing, therefore, is a good marketing strategy.
From a marketing point of view, unboxing is used as a source of information to decipher and check what our customers think about the product or the brand in general. All those influencers’ opinions on Youtube, Instagram, TikTok, can be used as a powerful tool that will help in boosting sales.
If the product is attractive, and the packaging according to it, it will generate an unstoppable attraction that will automatically make the senders recommend the brand with a smile on their face, awakening interest among their most loyal followers.
We advise you to identify everyone who has recommended one of your products as soon as possible, to thank them for their support and ask them about their experience, in order to improve the details in future mailings.
On the other hand, we also advise you to draw attention! In the aspect of the box, on the outside, on the inside, the packaging design is crucial to catch the user’s attention in front of the camera. And show it off! 🙂
Feeling special is something we all love to experience, so packaging can help to achieve that goal. Colors, stickers, quality materials, ribbons, thank you cards… can create a party of sensations that will make customers realize that you bet on quality and originality, and what better marketing than this bet!
Go ahead and create the perfect unboxing, we’ll help you 🙂