{"id":4097,"date":"2022-11-09T11:46:29","date_gmt":"2022-11-09T09:46:29","guid":{"rendered":"https:\/\/selfpackaging.com\/blog\/?p=4097"},"modified":"2022-11-09T11:46:50","modified_gmt":"2022-11-09T09:46:50","slug":"puratos-the-international-group-dedicated-to-bakers-confectioners-and-chocolatiers","status":"publish","type":"post","link":"https:\/\/selfpackaging.com\/blog\/puratos-the-international-group-dedicated-to-bakers-confectioners-and-chocolatiers\/","title":{"rendered":"Puratos: the international group dedicated to bakers, confectioners and chocolatiers"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/selfpackaging.com\/blog\/puratos-the-international-group-dedicated-to-bakers-confectioners-and-chocolatiers\/#How_did_Puratos_come_about\" >How did Puratos come about?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/selfpackaging.com\/blog\/puratos-the-international-group-dedicated-to-bakers-confectioners-and-chocolatiers\/#How_would_you_define_Puratos_and_what_are_its_values\" >How would you define Puratos and what are its values?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/selfpackaging.com\/blog\/puratos-the-international-group-dedicated-to-bakers-confectioners-and-chocolatiers\/#In_the_world_of_bakery_and_confectionery_how_important_is_packaging_and_social_media\" >In the world of bakery and confectionery, how important is packaging and social media.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/selfpackaging.com\/blog\/puratos-the-international-group-dedicated-to-bakers-confectioners-and-chocolatiers\/#How_do_you_work_to_be_sustainable\" >How do you work to be sustainable?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/selfpackaging.com\/blog\/puratos-the-international-group-dedicated-to-bakers-confectioners-and-chocolatiers\/#Next_steps_where_are_you_headed\" >Next steps; where are you headed?<\/a><\/li><\/ul><\/nav><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Today we have the pleasure <\/span><a href=\"https:\/\/www.puratos.es\/es\"><span style=\"font-weight: 400;\">to interview Puratos<\/span><\/a><span style=\"font-weight: 400;\">, a platform dedicated to the world of pastry and bakery with <\/span><b>more than 100 years of experience<\/b><span style=\"font-weight: 400;\">. Founded in Brussels more than 6 years ago, they support the Spanish market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Puratos offers a complete experience to its customers; premium materials and services such as consulting for companies and small businesses. They help you improve and grow your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A few months ago we joined forces to create a collaborative box specially designed for the pastry arm. A sweet with history that Puratos wants to update to adapt to current trends and needs, take a look at our <\/span><a href=\"https:\/\/selfpackaging.es\/309-puratos\"><span style=\"font-weight: 400;\">collaborative box Puratos by Selfpackaging!<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Keep reading the interview to learn more about Puratos!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-4098 img-responsive\" src=\"https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2022\/11\/Puratos-by-Selfpackaging-2.png\" alt=\"Puratos by Selfpackaging\" width=\"1200\" height=\"700\" srcset=\"https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2022\/11\/Puratos-by-Selfpackaging-2.png 1200w, https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2022\/11\/Puratos-by-Selfpackaging-2-300x175.png 300w, https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2022\/11\/Puratos-by-Selfpackaging-2-1024x597.png 1024w, https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2022\/11\/Puratos-by-Selfpackaging-2-768x448.png 768w, https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2022\/11\/Puratos-by-Selfpackaging-2-640x373.png 640w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_did_Puratos_come_about\"><\/span><b>How did Puratos come about?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The history of our <\/span><b>group goes back more than 100 years<\/b><span style=\"font-weight: 400;\">. It is situated in the fascinating and exciting world of bakers, confectioners and chocolatiers. Our company was born in this world, grew and found its raison d&#8217;\u00eatre, which evolved into a passion.<\/span><\/p>\n<p><b>Puratos was founded in Brussels<\/b><span style=\"font-weight: 400;\">, where our international headquarters are located, in 1919 by a certain Monsieur Groot to create, produce and sell raw materials for bakeries and pastry shops. Contrary to popular belief, the first Puratos products were not intended for bakers, but rather for confectioners and ice cream makers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From them, and thanks to passion and investment in research and development, countless innovative products have helped improve the quality of the pastry, bakery and chocolate ranges of professionals around the world ever since.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In <\/span><b>Spain, Puratos originated years later<\/b><span style=\"font-weight: 400;\">. Specifically on July 26, 1962 Juan Ehlis and his family together with Esteban Ruiz-Valls, decided to create T500 Ib\u00e9rica. Six years later, the first factory in Sils (Girona, Spain), the current headquarters of our subsidiary, was set up. It was not until 1997 when the Puratos Group was created from the merger of Puratos and the Spanish subsidiary.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, the Puratos Group is present in more than 100 countries, with more than 9,300 passionate people shaping this project. passionate people who shape this project.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-4099 img-responsive\" src=\"https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2022\/11\/Puratos-1-1.png\" alt=\"Puratos\" width=\"1200\" height=\"700\" srcset=\"https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2022\/11\/Puratos-1-1.png 1200w, https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2022\/11\/Puratos-1-1-300x175.png 300w, https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2022\/11\/Puratos-1-1-1024x597.png 1024w, https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2022\/11\/Puratos-1-1-768x448.png 768w, https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2022\/11\/Puratos-1-1-640x373.png 640w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_would_you_define_Puratos_and_what_are_its_values\"><\/span><b>How would you define Puratos and what are its values?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Puratos is an international group offering a complete range of innovative ingredients and services for the bakery, confectionery and chocolate industry. We serve artisans, industrialists, supermarkets and food service companies in more than 100 countries around the world.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Puratos, we believe that food has an extraordinary power in our lives. We don&#8217;t take this great responsibility lightly. That&#8217;s why our goal is to help customers <\/span><b>succeed in their businesses by turning the technologies and experiences of food cultures around the world into new opportunities. Together, we advance the planet by creating innovative food solutions for the health and well-being of people around the world.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Six are the values that best define us:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Collaboration <\/b><span style=\"font-weight: 400;\">is the way we choose to win. Great achievements are made when our teams work closely together, combining their diverse backgrounds, experiences and strengths.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Courage <\/b><span style=\"font-weight: 400;\">means acting with confidence and optimism in the face of adversity. It drives us to explore new solutions, to innovate, to continuously improve. Courage allows us to take calculated risks in the pursuit of our vision.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quality <\/b><span style=\"font-weight: 400;\">is the standard by which we measure all our actions. Our ambition is to get it right the first time and always strive to learn and improve. Quality is everyone&#8217;s responsibility, so we aim to achieve the highest standards and continuously improve our performance.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Passion <\/b><span style=\"font-weight: 400;\">is what inspires us. Passion for bread, pastry and chocolate, passion for our people, our culture, our customers, our communities, the planet and our results. Passion gives us a greater sense of purpose; it allows us to think long-term while delivering short-term results. Passion drives us to achieve what initially seemed impossible in order to please our customers.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Integrity <\/b><span style=\"font-weight: 400;\">is our moral compass. Guided by moral and ethical principles, we treat people with respect, and our actions are always based on our values. We have zero tolerance for unethical behavior.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Our Vision <\/b><span style=\"font-weight: 400;\">defines our future by building on our present. It links our strategy to our purpose, paving the way for our teams to execute with excellence. Vision allows us to dream big, face and overcome obstacles and set new ambitions.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"In_the_world_of_bakery_and_confectionery_how_important_is_packaging_and_social_media\"><\/span><b>In the world of bakery and confectionery, how important is packaging and social media.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><b>Taste Tomorrow <\/b><span style=\"font-weight: 400;\">is the world&#8217;s largest study of bakery, confectionery and chocolate consumption trends, based on surveys of more than 18,000 consumers in 44 countries and in-depth interviews with foodies around the world.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It reveals the trends that will shape our market in the future:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The visual appearance of bakery, confectionery and chocolate products is one of the main purchase drivers. Products that are attractive to the eye are crucial to increase the intention to buy on the part of the consumer. This is directly linked to social networks. For some years now, it has been observed how in our sector, social networks are the perfect showcase to publicize master confectioners, bakers or chocolatiers and their works. As we usually say, consumers are looking for Instagram-worthy food that, in addition to being exquisite, they can show on their social networks and turn the act of eating into an experience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CenO99Lo4-f\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/CenO99Lo4-f\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Puratos Spain (@puratosspain)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_do_you_work_to_be_sustainable\"><\/span><b>How do you work to be sustainable?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">One of the major macro trends shown in the latest <\/span><b>Taste Tomorrow<\/b><span style=\"font-weight: 400;\"> study is precisely ethical lifestyle and sustainability. As a responsible food company, we consider ourselves agents of change and we have a roadmap for our commitments to today&#8217;s consumers and the next generations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From an <\/span><b>environmental point of view<\/b><span style=\"font-weight: 400;\">, we have a series of objectives set to reduce our impact on the planet as much as possible: achieving CO2 neutrality and water balance are some of them. As of today, 93% of our packaging is recyclable or reusable and we are working to reach 100%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the ingredient level, we always look for responsible sourcing. One example is our <\/span><b>Cacao-Trace<\/b><span style=\"font-weight: 400;\"> sustainable cocoa label. And in order to maintain the biodiversity of sourdoughs, we are the only company that owns a library of sourdoughs worldwide.<\/span><\/p>\n<p><b>Health and Wellness<\/b><span style=\"font-weight: 400;\"> are another of our sustainable pillars and are present from the products we manufacture to internal actions with our employees.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, in the area of <\/span><b>Local Communities<\/b><span style=\"font-weight: 400;\">, we collaborate with the <\/span><b>Adsis Foundation <\/b><span style=\"font-weight: 400;\">to train young people at risk of exclusion in the profession of bakers or pastry chefs, and at the global level <\/span><b>we have Bakery Schools<\/b><span style=\"font-weight: 400;\"> with the same objective in the most disadvantaged areas.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4100 aligncenter img-responsive\" src=\"https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2022\/11\/Puratos-2-1.png\" alt=\"Puratos\" width=\"1200\" height=\"700\" srcset=\"https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2022\/11\/Puratos-2-1.png 1200w, https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2022\/11\/Puratos-2-1-300x175.png 300w, https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2022\/11\/Puratos-2-1-1024x597.png 1024w, https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2022\/11\/Puratos-2-1-768x448.png 768w, https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2022\/11\/Puratos-2-1-640x373.png 640w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Next_steps_where_are_you_headed\"><\/span><b>Next steps; where are you headed?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Our goal is clear: we will continue to help customers succeed in their businesses by turning the technologies and experiences of food cultures around the world into new opportunities. Together, we advance the planet by creating innovative food solutions for the health and well-being of people everywhere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You have already been able to get to know this group dedicated to innovation in the food sector a little better. <\/span><a href=\"https:\/\/selfpackaging.es\/309-puratos\"><span style=\"font-weight: 400;\">Don&#8217;t forget to take a look at our collaborative box<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Today we have the pleasure to interview Puratos, a platform dedicated to the world of pastry and bakery with more than 100 years of experience. Founded in Brussels more than 6 years ago, they support the Spanish market. Puratos offers a complete experience to its customers; premium materials and services such as consulting for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4098,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[561],"tags":[],"_links":{"self":[{"href":"https:\/\/selfpackaging.com\/blog\/wp-json\/wp\/v2\/posts\/4097"}],"collection":[{"href":"https:\/\/selfpackaging.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/selfpackaging.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/selfpackaging.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/selfpackaging.com\/blog\/wp-json\/wp\/v2\/comments?post=4097"}],"version-history":[{"count":2,"href":"https:\/\/selfpackaging.com\/blog\/wp-json\/wp\/v2\/posts\/4097\/revisions"}],"predecessor-version":[{"id":4102,"href":"https:\/\/selfpackaging.com\/blog\/wp-json\/wp\/v2\/posts\/4097\/revisions\/4102"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/selfpackaging.com\/blog\/wp-json\/wp\/v2\/media\/4098"}],"wp:attachment":[{"href":"https:\/\/selfpackaging.com\/blog\/wp-json\/wp\/v2\/media?parent=4097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/selfpackaging.com\/blog\/wp-json\/wp\/v2\/categories?post=4097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/selfpackaging.com\/blog\/wp-json\/wp\/v2\/tags?post=4097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}