{"id":3659,"date":"2021-11-03T13:24:02","date_gmt":"2021-11-03T11:24:02","guid":{"rendered":"https:\/\/selfpackaging.com\/blog\/?p=3659"},"modified":"2021-11-03T13:24:02","modified_gmt":"2021-11-03T11:24:02","slug":"how-to-create-the-perfect-welcome-pack-step-by-step","status":"publish","type":"post","link":"https:\/\/selfpackaging.com\/blog\/how-to-create-the-perfect-welcome-pack-step-by-step\/","title":{"rendered":"HOW TO CREATE THE PERFECT WELCOME PACK STEP BY STEP"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/selfpackaging.com\/blog\/how-to-create-the-perfect-welcome-pack-step-by-step\/#What_is_a_Welcome_Pack_and_what_is_it_used_for\" >What is a Welcome Pack and what is it used for?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/selfpackaging.com\/blog\/how-to-create-the-perfect-welcome-pack-step-by-step\/#What_should_a_welcome_pack_contain\" >What should a welcome pack contain?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/selfpackaging.com\/blog\/how-to-create-the-perfect-welcome-pack-step-by-step\/#Examples_of_welcome_packs\" >Examples of welcome packs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/selfpackaging.com\/blog\/how-to-create-the-perfect-welcome-pack-step-by-step\/#Welcome_pack_for_a_Direct_Marketing_action\" >Welcome pack for a Direct Marketing action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/selfpackaging.com\/blog\/how-to-create-the-perfect-welcome-pack-step-by-step\/#Welcome_pack_for_the_launching_of_a_product\" >Welcome pack for the launching of a product<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/selfpackaging.com\/blog\/how-to-create-the-perfect-welcome-pack-step-by-step\/#Welcome_Pack_for_PR\" >Welcome Pack for PR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/selfpackaging.com\/blog\/how-to-create-the-perfect-welcome-pack-step-by-step\/#Welcome_Pack_for_the_Point_of_Sale\" >Welcome Pack for the Point of Sale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/selfpackaging.com\/blog\/how-to-create-the-perfect-welcome-pack-step-by-step\/#Welcome_Pack_for_Brand_Ambassadors\" >Welcome Pack for Brand Ambassadors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/selfpackaging.com\/blog\/how-to-create-the-perfect-welcome-pack-step-by-step\/#Welcome_Pack_to_create_Prescription\" >Welcome Pack to create Prescription<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/selfpackaging.com\/blog\/how-to-create-the-perfect-welcome-pack-step-by-step\/#Creating_a_personalised_welcome_pack\" >Creating a personalised welcome pack<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">Packaging in many cases ends up acting as a marketing strategy to promote products or create brand experiences through its packaging, wrapping or labels. For this reason, brands and companies are increasingly opting for Welcome Packs. Event welcome kits, product presentation packs, welcome gifts for new employees or subscriber packs are some examples of where welcome packs are used.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3669 img-responsive\" src=\"https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2021\/11\/HOW-TO-CREATE-THE-PERFECT-WELCOME-PACK-STEP-BY-STEP.jpg\" alt=\"HOW TO CREATE THE PERFECT WELCOME PACK STEP BY STEP\" width=\"910\" height=\"520\" srcset=\"https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2021\/11\/HOW-TO-CREATE-THE-PERFECT-WELCOME-PACK-STEP-BY-STEP.jpg 910w, https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2021\/11\/HOW-TO-CREATE-THE-PERFECT-WELCOME-PACK-STEP-BY-STEP-300x171.jpg 300w, https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2021\/11\/HOW-TO-CREATE-THE-PERFECT-WELCOME-PACK-STEP-BY-STEP-768x439.jpg 768w\" sizes=\"(max-width: 910px) 100vw, 910px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_Welcome_Pack_and_what_is_it_used_for\"><\/span><span style=\"font-weight: 400;\">What is a Welcome Pack and what is it used for?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A welcome pack is a corporate box with branding products or products of the company in question, which aims either to present a new product or to give a gift to the person to whom it is addressed for their loyalty, participation or trust.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Currently, one of the growing trends is to create Welcome Packs for influencers in which they are not only given a product, but also experiences and stories about the brand that they can share on their profiles and act as a lever to attract new customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the main objectives of a welcome pack is to impact, surprise, provoke a reaction, interact and, above all, excite the recipient. If you do a good job, adapting your Welcome Pack strategy to the values, interests and tastes of your ideal client or user, they will surely end up making an impact not only because of the product or service, but also because of the experience. You will get them to remember you more and, above all, to recommend and share you immediately.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the most important thing before thinking about how to make a Welcome Pack is to think about its purpose: for a direct marketing action, an action for the point of sale, a product launch, to create brand ambassadors, etc&#8230; Whatever the purpose, with a Welcome Pack, one thing is clear: the container can be more important than the content.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_should_a_welcome_pack_contain\"><\/span><span style=\"font-weight: 400;\">What should a welcome pack contain?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As we have already mentioned, the most important thing in a welcome kit is the container, because it is the first thing you see and what makes you want to open it or leave it for later.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-3671 img-responsive\" src=\"https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2021\/11\/2.-What-is-a-Welcome-Pack-and-what-is-it-used-for-1.jpg\" alt=\"What is a Welcome Pack and what is it used for\" width=\"900\" height=\"514\" srcset=\"https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2021\/11\/2.-What-is-a-Welcome-Pack-and-what-is-it-used-for-1.jpg 700w, https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2021\/11\/2.-What-is-a-Welcome-Pack-and-what-is-it-used-for-1-300x171.jpg 300w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The initial reaction is fundamental for a brand and can mark the brand-customer relationship for life. While it is true that relationships can be reversed, getting off to a good start or doing something surprising will determine the future of your customers. This is not to say that content is not important, it is very important, but it takes a back seat.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depending on the type of action we are carrying out, the container and the content will vary. The welcome kit for an event, for example, will contain branding products, information about the collaborating brands, perhaps material necessary for the development of the event, etc. On the other hand, the product presentation kit will seek to surprise in its shapes, designs, etc. and obviously there will be information about the product and the product itself.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the container, it is important to determine whether the welcome kit should be sent by post or hand-delivered; this determines the material in which it will be made. It is also important to take into account the delicacy of the products inside, as in this case a holder will still be needed to secure the product so that it does not move, among other things.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Examples_of_welcome_packs\"><\/span><span style=\"font-weight: 400;\">Examples of welcome packs<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<ol>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Welcome_pack_for_a_Direct_Marketing_action\"><\/span><span style=\"font-weight: 400;\"> Welcome pack for a Direct Marketing action<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This Welcome Pack was created for top executives, as an invitation to an event in luxury hotels.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3672 img-responsive\" src=\"https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2021\/11\/3.-Welcome-pack-for-the-launching-of-a-product-1.jpeg\" alt=\"Welcome pack for the launching of a product\" width=\"900\" height=\"396\" srcset=\"https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2021\/11\/3.-Welcome-pack-for-the-launching-of-a-product-1.jpeg 753w, https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2021\/11\/3.-Welcome-pack-for-the-launching-of-a-product-1-300x132.jpeg 300w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Welcome_pack_for_the_launching_of_a_product\"><\/span><span style=\"font-weight: 400;\"> Welcome pack for the launching of a product<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The packaging will be the way in which the world will meet you for the first time and will be dazzled (or not) by the design in front of their eyes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This Welcome Pack was created for the launch of a new Armand Basi perfume.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3673 img-responsive\" src=\"https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2021\/11\/4.-Welcome-pack-for-the-launching-of-a-product-1.jpeg\" alt=\"Welcome pack for the launching of a product\" width=\"900\" height=\"396\" srcset=\"https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2021\/11\/4.-Welcome-pack-for-the-launching-of-a-product-1.jpeg 753w, https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2021\/11\/4.-Welcome-pack-for-the-launching-of-a-product-1-300x132.jpeg 300w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This other welcome pack was created for Sk\u00f6da&#8217;s new car model, the Yeti. An attractive and impressive packaging with white Yeti hair and, inside, materials such as earth, water and grass to convey that the new model was a 4\u00d74.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3674 img-responsive\" src=\"https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2021\/11\/5.-Welcome-Pack-for-a-car-launching-1.jpeg\" alt=\"Welcome Pack for a car launching\" width=\"900\" height=\"396\" srcset=\"https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2021\/11\/5.-Welcome-Pack-for-a-car-launching-1.jpeg 753w, https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2021\/11\/5.-Welcome-Pack-for-a-car-launching-1-300x132.jpeg 300w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Welcome_Pack_for_PR\"><\/span><span style=\"font-weight: 400;\"> Welcome Pack for PR<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">An essential packaging for journalists or media to get to know the product first hand and be able to tell the experience or transmit the message.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This welcome gift was created for the watch brand Seiko for the press.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3675 img-responsive\" src=\"https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2021\/11\/6.Welcome-Pack-for-PR-1.jpeg\" alt=\"Welcome Pack for PR\" width=\"900\" height=\"396\" srcset=\"https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2021\/11\/6.Welcome-Pack-for-PR-1.jpeg 753w, https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2021\/11\/6.Welcome-Pack-for-PR-1-300x132.jpeg 300w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Welcome_Pack_for_the_Point_of_Sale\"><\/span><span style=\"font-weight: 400;\"> Welcome Pack for the Point of Sale<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Every day we are confronted with all those products that are piled up on shelves and that want to attract attention through their packaging. Some succeed and others go unnoticed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This packaging was designed for the point of sale, for Flor de Esgueva cheese. A packaging that transmits the care taken in the manufacture of the cheese, its flavour, its textures, etc. A packaging that is attractive and gives security to the product.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3676 img-responsive\" src=\"https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2021\/11\/7.-Welcome-Pack-for-the-Point-of-Sale-1.jpeg\" alt=\"Welcome Pack for the Point of Sale\" width=\"900\" height=\"396\" srcset=\"https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2021\/11\/7.-Welcome-Pack-for-the-Point-of-Sale-1.jpeg 753w, https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2021\/11\/7.-Welcome-Pack-for-the-Point-of-Sale-1-300x132.jpeg 300w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"5\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Welcome_Pack_for_Brand_Ambassadors\"><\/span><span style=\"font-weight: 400;\"> Welcome Pack for Brand Ambassadors<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">At SelfPackaging we wanted to surprise our collaborators on Sant Jordi&#8217;s Day and we made a packaging that included everything necessary to grow a rose.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3677 img-responsive\" src=\"https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2021\/11\/8.-Welcome-Pack-for-Brand-Ambassadors-1.jpeg\" alt=\"Welcome Pack for Brand Ambassadors\" width=\"900\" height=\"396\" srcset=\"https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2021\/11\/8.-Welcome-Pack-for-Brand-Ambassadors-1.jpeg 753w, https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2021\/11\/8.-Welcome-Pack-for-Brand-Ambassadors-1-300x132.jpeg 300w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"6\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Welcome_Pack_to_create_Prescription\"><\/span><span style=\"font-weight: 400;\"> Welcome Pack to create Prescription<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">A perfect example of how to make a Welcome Pack of this type is the one we created for the cosmetic products of the Sepai brand. A packaging that showed the whole range of creams that the brand has. A sample book to create prescriptions and recommendations.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3678 img-responsive\" src=\"https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2021\/11\/9.-Welcome-Pack-to-create-Prescription-1.jpeg\" alt=\"Welcome Pack to create Prescription\" width=\"900\" height=\"396\" srcset=\"https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2021\/11\/9.-Welcome-Pack-to-create-Prescription-1.jpeg 753w, https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2021\/11\/9.-Welcome-Pack-to-create-Prescription-1-300x132.jpeg 300w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Creating_a_personalised_welcome_pack\"><\/span><span style=\"font-weight: 400;\">Creating a personalised welcome pack<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As we have seen, the Welcome Packs are totally customisable and with different purposes. All of them have the main objective of making an impact and generating brand image, but depending on the marketing objective behind them, as well as the budget we have, the time, the target audience, etc., we will have to narrow down our idea, always complying with the brand image and values.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Selfpackaging we create the perfect welcome kit for your brand. The options are endless and there is no project that we can&#8217;t handle!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Packaging in many cases ends up acting as a marketing strategy to promote products or create brand experiences through its packaging, wrapping or labels. For this reason, brands and companies are increasingly opting for Welcome Packs. Event welcome kits, product presentation packs, welcome gifts for new employees or subscriber packs are some examples of where [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[283],"tags":[],"_links":{"self":[{"href":"https:\/\/selfpackaging.com\/blog\/wp-json\/wp\/v2\/posts\/3659"}],"collection":[{"href":"https:\/\/selfpackaging.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/selfpackaging.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/selfpackaging.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/selfpackaging.com\/blog\/wp-json\/wp\/v2\/comments?post=3659"}],"version-history":[{"count":2,"href":"https:\/\/selfpackaging.com\/blog\/wp-json\/wp\/v2\/posts\/3659\/revisions"}],"predecessor-version":[{"id":3680,"href":"https:\/\/selfpackaging.com\/blog\/wp-json\/wp\/v2\/posts\/3659\/revisions\/3680"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/selfpackaging.com\/blog\/wp-json\/wp\/v2\/media\/3669"}],"wp:attachment":[{"href":"https:\/\/selfpackaging.com\/blog\/wp-json\/wp\/v2\/media?parent=3659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/selfpackaging.com\/blog\/wp-json\/wp\/v2\/categories?post=3659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/selfpackaging.com\/blog\/wp-json\/wp\/v2\/tags?post=3659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}