{"id":1874,"date":"2017-06-23T12:36:44","date_gmt":"2017-06-23T10:36:44","guid":{"rendered":"https:\/\/selfpackaging.com\/blog\/?p=1874"},"modified":"2017-06-23T13:38:51","modified_gmt":"2017-06-23T11:38:51","slug":"how-to-make-a-welcome-pack","status":"publish","type":"post","link":"https:\/\/selfpackaging.com\/blog\/how-to-make-a-welcome-pack\/","title":{"rendered":"How to make a Welcome Pack"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/selfpackaging.com\/blog\/how-to-make-a-welcome-pack\/#What_is_a_Welcome_Pack\" >What is a Welcome Pack?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/selfpackaging.com\/blog\/how-to-make-a-welcome-pack\/#Types_and_ideas_on_How_to_make_a_Welcome_Pack\" >Types and ideas on How to make a Welcome Pack<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/selfpackaging.com\/blog\/how-to-make-a-welcome-pack\/#1_How_to_make_a_Welcome_Pack_for_Direct_Marketing\" >1. How to make a Welcome Pack for Direct Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/selfpackaging.com\/blog\/how-to-make-a-welcome-pack\/#2_How_to_make_a_Welcome_Pack_for_a_Product_Launch\" >2. How to make a Welcome Pack for a Product Launch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/selfpackaging.com\/blog\/how-to-make-a-welcome-pack\/#3_How_to_make_a_Welcome_Pack_for_PR\" >3. How to make a Welcome Pack for PR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/selfpackaging.com\/blog\/how-to-make-a-welcome-pack\/#4_How_to_make_a_Welcome_Pack_for_the_Sales_Point\" >4. How to make a Welcome Pack for the Sales Point<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/selfpackaging.com\/blog\/how-to-make-a-welcome-pack\/#5_How_to_make_a_Welcome_Pack_for_Brand_Ambassadors\" >5. How to make a Welcome Pack for Brand Ambassadors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/selfpackaging.com\/blog\/how-to-make-a-welcome-pack\/#6_How_to_make_a_Welcome_Pack_to_create_Adherence\" >6. How to make a Welcome Pack to create Adherence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/selfpackaging.com\/blog\/how-to-make-a-welcome-pack\/#7_How_to_create_a_Welcome_Pack_for_Human_Resources\" >7. How to create a Welcome Pack for Human Resources<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>In many cases, packaging ends up being a marketing strategy to promote products or create brand experiences through their boxes, wrapping or labelling. This is why brands are more and more interested in creating Welcome Packs. Welcome packaging, to present the product, packaging for sales, etc. Today we want to show you the importance and possible kinds of Welcome Packs and, of course, <strong>how to make a Welcome Pack<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"font-size: 25px; margin: 30px 0px 10px;\"><span class=\"ez-toc-section\" id=\"What_is_a_Welcome_Pack\"><\/span>What is a Welcome Pack?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A Welcome Pack has different meanings depending on the goal you want to achieve. If it is directed to brands and products it is defined as marketing material with adherence, enhancement and making the product known as goals. If it is directed at an employee, it can be defined as a reception pack that includes tools and important information and is given to the employee when they become a part of the company. The goals is for the employee to feel part of the company from the very first day. And now, creating a Welcome Pack for influencers and bloggers is on the rise. Not only do they get the product, the aim is to create experiences and stories around the brand.<\/p>\n<p>One of the main goals of a Welcome Pack is to cause an <strong>impact<\/strong>. If you do a good job, making your Welcome Pack strategy match the values and interests of your client or ideal use, it will cause an impact, both through the product or service and the experience that goes with it. They will remember you and, most importantly, recommend you and share immediately.<\/p>\n<p>This is why knowing <strong>how to make a Welcome Pack<\/strong> <strong>to surprise, cause a reaction, interaction or emotion is so important.<\/strong><\/p>\n<p>But the most important thing you need to think about before deciding <strong>how to make a Welcome Pack<\/strong> is the goal you want to achieve. You might be looking to create a direct marketing action; an action at the point of sale; a product launch; create brand ambassadors; a corporate pack or looking to create loyalty.<\/p>\n<p>Whatever the goal, with a Welcome Pack: the container can become more important than the content.<\/p>\n<p>So let&#8217;s learn more about this conceptual packaging.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"font-size: 25px; margin: 30px 0px 10px;\"><span class=\"ez-toc-section\" id=\"Types_and_ideas_on_How_to_make_a_Welcome_Pack\"><\/span>Types and ideas on How to make a Welcome Pack<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"font-size: 18px; margin: 30px 0px 10px;\"><span class=\"ez-toc-section\" id=\"1_How_to_make_a_Welcome_Pack_for_Direct_Marketing\"><\/span>1. How to make a Welcome Pack for Direct Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Are you looking to create immediate and directed contact with the target client (a segmented target)? Create your Welcome Pack to promote your product, service or idea.<\/p>\n<p>This Welcome Pack was created for senior executives, as an invitation to an event in series of luxury hotels.<\/p>\n<p><strong>\u00a0<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1877 img-responsive\" src=\"https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2017\/06\/welcomepack-1-2.jpg\" alt=\"welcomepack 1\" width=\"753\" height=\"331\" srcset=\"https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2017\/06\/welcomepack-1-2.jpg 753w, https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2017\/06\/welcomepack-1-2-300x132.jpg 300w\" sizes=\"(max-width: 753px) 100vw, 753px\" \/><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"font-size: 18px; margin: 30px 0px 10px;\"><span class=\"ez-toc-section\" id=\"2_How_to_make_a_Welcome_Pack_for_a_Product_Launch\"><\/span>2. How to make a Welcome Pack for a Product Launch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Are you thinking of launching your product? Your packaging will become the way in which the world will find out about you for the first time and be dazzled (or not) by the design before their eyes. Create a packaging so people fall in love with the outside first, and then the inside.<\/p>\n<p>Our WelcomePack was created for the launch of a new Armand Basi perfume.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1878 img-responsive\" src=\"https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2017\/06\/welcomepack-2-2.jpg\" alt=\"welcomepack 2\" width=\"753\" height=\"331\" srcset=\"https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2017\/06\/welcomepack-2-2.jpg 753w, https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2017\/06\/welcomepack-2-2-300x132.jpg 300w\" sizes=\"(max-width: 753px) 100vw, 753px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>This other Welcome Pack was created for a new model of Sk\u00f6da car, the Yeti. Attractive packaging that will create an impression with the Yeti&#8217;s white hair and, inside, materials like earth, water and grass that indicated the new model was an SUV.<\/p>\n<p><strong>\u00a0<\/strong><strong>\u00a0<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1879 img-responsive\" src=\"https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2017\/06\/welcomepack-3-2.jpg\" alt=\"welcomepack 3\" width=\"753\" height=\"331\" srcset=\"https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2017\/06\/welcomepack-3-2.jpg 753w, https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2017\/06\/welcomepack-3-2-300x132.jpg 300w\" sizes=\"(max-width: 753px) 100vw, 753px\" \/><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"font-size: 18px; margin: 30px 0px 10px;\"><span class=\"ez-toc-section\" id=\"3_How_to_make_a_Welcome_Pack_for_PR\"><\/span>3. How to make a Welcome Pack for PR<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Do you want to surprise the media with unique and original packaging? A must for journalists and the media to get to see the product for the first time and talk about the experience or pass on the message.<\/p>\n<p>A Welcome Pack created for the watch brand Seiko, addressed to the press.<\/p>\n<p><strong><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1880 img-responsive\" src=\"https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2017\/06\/welcomepack-4-2.jpg\" alt=\"welcomepack 4\" width=\"753\" height=\"331\" srcset=\"https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2017\/06\/welcomepack-4-2.jpg 753w, https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2017\/06\/welcomepack-4-2-300x132.jpg 300w\" sizes=\"(max-width: 753px) 100vw, 753px\" \/>\u00a0<\/strong><br \/>\n&nbsp;<\/p>\n<h3 style=\"font-size: 18px; margin: 30px 0px 10px;\"><span class=\"ez-toc-section\" id=\"4_How_to_make_a_Welcome_Pack_for_the_Sales_Point\"><\/span>4. How to make a Welcome Pack for the Sales Point<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Every day we face all those products piles up on shelves that want to grab our attention through their packaging. Some manage to do it, others remain unnoticed.<\/p>\n<p>A Welcome Pack designed for the point of sale, for a Flor de Esgueva cheese. A packaging that conveys the care that goes into manufacturing the cheese, its flavour, the textures&#8230; Attractive packaging that adds security to the products.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1881 img-responsive\" src=\"https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2017\/06\/welcomepack-5-2.jpg\" alt=\"welcomepack 5\" width=\"753\" height=\"331\" srcset=\"https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2017\/06\/welcomepack-5-2.jpg 753w, https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2017\/06\/welcomepack-5-2-300x132.jpg 300w\" sizes=\"(max-width: 753px) 100vw, 753px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"font-size: 18px; margin: 30px 0px 10px;\"><span class=\"ez-toc-section\" id=\"5_How_to_make_a_Welcome_Pack_for_Brand_Ambassadors\"><\/span>5. How to make a Welcome Pack for Brand Ambassadors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Are you looking for packaging addressed at influencers and brand ambassadors? Ideal as a direct and clear way of conveying the message of the new product to the target audience.<\/p>\n<p>At Selfpackaging we wanted to surprise our collaborators on Sant Jordi. This packaging included everything they needed to plant a rose. Lots of love, originality and care for detail.<\/p>\n<p><strong>\u00a0<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1882 img-responsive\" src=\"https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2017\/06\/welcomepack-6-2.jpg\" alt=\"welcomepack 6\" width=\"753\" height=\"331\" srcset=\"https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2017\/06\/welcomepack-6-2.jpg 753w, https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2017\/06\/welcomepack-6-2-300x132.jpg 300w\" sizes=\"(max-width: 753px) 100vw, 753px\" \/><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"font-size: 18px; margin: 30px 0px 10px;\"><span class=\"ez-toc-section\" id=\"6_How_to_make_a_Welcome_Pack_to_create_Adherence\"><\/span>6. How to make a Welcome Pack to create Adherence<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Are you looking to create Adherence? The perfect example of how to make a Welcome Pack of this kind is the one we created for Sepai beauty products. Packaging that showed a range of lotions the brand has to offer. A sampler to create adherence and recommendations.<\/p>\n<p><strong><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1883 img-responsive\" src=\"https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2017\/06\/welcomepack-7-2.jpg\" alt=\"welcomepack 7\" width=\"753\" height=\"331\" srcset=\"https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2017\/06\/welcomepack-7-2.jpg 753w, https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2017\/06\/welcomepack-7-2-300x132.jpg 300w\" sizes=\"(max-width: 753px) 100vw, 753px\" \/>\u00a0<\/strong><br \/>\n&nbsp;<\/p>\n<h3 style=\"font-size: 18px; margin: 30px 0px 10px;\"><span class=\"ez-toc-section\" id=\"7_How_to_create_a_Welcome_Pack_for_Human_Resources\"><\/span>7. How to create a Welcome Pack for Human Resources<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Do you want a little something for a new employee? Do you want them to feel welcome? Create a corporate Welcome Pack, also known as a welcome plan, to help new employees adapt and feel welcome, with an immediate impact on the person&#8217;s satisfaction as well as improving the internal and external image of the company.<\/p>\n<p>SelfPackaging created a Welcome Pack with the motto &#8220;Welcome to the Jungle&#8221;, conveying the brand image and giving them &#8220;the essentials&#8221; to begin work with a smile.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1884 img-responsive\" src=\"https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2017\/06\/welcomepack-8-2.jpg\" alt=\"welcomepack 8\" width=\"753\" height=\"331\" srcset=\"https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2017\/06\/welcomepack-8-2.jpg 753w, https:\/\/selfpackaging.com\/blog\/wp-content\/uploads\/2017\/06\/welcomepack-8-2-300x132.jpg 300w\" sizes=\"(max-width: 753px) 100vw, 753px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>As we have seen, welcome packs are completely customisable and have different goals. They all want to create an impact and improve the brand image.<\/p>\n<p>Originality is very important in these kinds of packaging, as well as their presentation, so the goals you want to achieve are successfully reached.<\/p>\n<p>We have seen different ideas on How to make a Welcome Pack, so we now have a question for you:<\/p>\n<p>What do you think is more important, the outside or the inside? The container or the content?<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In many cases, packaging ends up being a marketing strategy to promote products or create brand experiences through their boxes, wrapping or labelling. This is why brands are more and more interested in creating Welcome Packs. Welcome packaging, to present the product, packaging for sales, etc. Today we want to show you the importance and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1885,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[286,288],"tags":[],"_links":{"self":[{"href":"https:\/\/selfpackaging.com\/blog\/wp-json\/wp\/v2\/posts\/1874"}],"collection":[{"href":"https:\/\/selfpackaging.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/selfpackaging.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/selfpackaging.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/selfpackaging.com\/blog\/wp-json\/wp\/v2\/comments?post=1874"}],"version-history":[{"count":5,"href":"https:\/\/selfpackaging.com\/blog\/wp-json\/wp\/v2\/posts\/1874\/revisions"}],"predecessor-version":[{"id":1888,"href":"https:\/\/selfpackaging.com\/blog\/wp-json\/wp\/v2\/posts\/1874\/revisions\/1888"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/selfpackaging.com\/blog\/wp-json\/wp\/v2\/media\/1885"}],"wp:attachment":[{"href":"https:\/\/selfpackaging.com\/blog\/wp-json\/wp\/v2\/media?parent=1874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/selfpackaging.com\/blog\/wp-json\/wp\/v2\/categories?post=1874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/selfpackaging.com\/blog\/wp-json\/wp\/v2\/tags?post=1874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}